What happens when a journalist, a mother's determination, and a crockpot come together to create one of Canada's most successful natural skincare brands? On this episode, I sit down with Patrice Mousseau, Founder and CEO of Satya Organics in Vancouver. From solving her daughter's eczema to building a nationally distributed brand, Patrice shares the remarkable story behind Satya's growth. We discuss entrepreneurship, retail expansion, Indigenous business leadership, product innovation, and the lessons every founder can learn about resilience, purpose, and building a lasting, sustainable business.
On this episode of The FEED powered by Loblaw, host Michael LeBlanc travels to West Vancouver to sit down with Patrice Mousseau, Founder and CEO of Satya Organics, for an inspiring conversation about entrepreneurship, innovation, Indigenous business leadership, and building a purpose-driven consumer brand.
Patrice's journey is anything but conventional. A former journalist, broadcaster, and national news anchor, she never imagined herself becoming an entrepreneur. But when her infant daughter developed severe eczema and Patrice couldn't find a natural solution she trusted, she turned to research, traditional knowledge, and experimentation. What started in a small crock pot in her kitchen quickly became Satya Organics.
In this episode, Patrice shares how a deeply personal challenge evolved into a thriving business built on trust, simplicity, and product performance. She explains why Satya's minimalist approach—using only a handful of carefully selected ingredients—has resonated with consumers seeking effective alternatives to conventional skincare products.
Michael and Patrice explore the realities of scaling a consumer packaged goods business in Canada, from farmers' markets and independent retailers to national distribution and placement in major chains including Shoppers Drug Mart and other leading retailers. Patrice offers candid insights into what it takes to prepare for retail growth, manage inventory challenges, build operational infrastructure, and maintain strong customer relationships while expanding rapidly.
The conversation also examines the value of retailer support programs for emerging brands, the importance of educating store associates, and why word-of-mouth remains one of the most powerful marketing tools available to entrepreneurs.
As an Indigenous founder and leader, Patrice discusses how values, authenticity, and community have shaped her leadership philosophy. She shares lessons learned from building a high-performing team, navigating setbacks, and staying focused on long-term sustainability rather than chasing short-term growth.
Looking ahead, Patrice reveals ambitious plans for international expansion, including opportunities in China and beyond, while reflecting on the importance of resilience, adaptability, and maintaining a clear sense of purpose.